For 25 years, the Harpoon brewery was the city’s first brewery to brew beer commercially. At the 2017 California State Fair, the company was named the 2017 California Commercial Beer Brewery of the Year. A pair of beers called Greek God of Hops Double IPA and Appeasement IPA will be available in Massachusetts and Rhode Island this fall. The Harpoon Brewery will brew two beers from Loma Brewing Company. All of their beers are brewed on site using locally sourced ingredients. They started the brewery in 2014 with a mission to create small batch, artisanal beer. In addition to their beer, Loma Brewing Company also offers a variety of merchandise, including t-shirts, glassware, and growlers. The company also offers a rotating selection of seasonal beers, which are available for a limited time only. They offer a wide range of flavors, from the traditional to the unique, so there is something for everyone to enjoy. Loma Brewing Company’s beer is available in a variety of styles, including ales, lagers, stouts, and wheat beers. The company also strives to be as environmentally friendly as possible, using recycled materials and renewable energy sources. Their beer is unfiltered and unpasteurized, which allows for a more natural flavor. Loma Brewing Company’s mission is to produce the highest quality beer possible while using only the finest ingredients. The company started in 2009 in the town of Loma, Colorado and has since expanded to include a second location in Denver. “I know that change can be difficult, but we love it,” he wrote.Loma Brewing Company is a family owned and operated business that produces all-natural, craft beer. Kenary said in the email to the Friends of Harpoon list that the new logo is only the first part of many proposed changes coming in 2016, the brewery’s 30th year in business. It is meant to catch the consumer’s eye and bring a little more personality to the package.” “It will likely be different for each person looking at the package (the tiger being independent and from India were just a couple examples of how it’s being interpreted). “The tiger icon may (or may not) help the consumer build one of many associations with Harpoon IPA,” Melby said in an email. Tigers are also independent, just like employee-owned Harpoon.Īccording to Harpoon Director of Communications Liz Melby, the logo’s meaning is in the eye of the beholder. So why the change from a harpoon-wielding man to a tiger? Bostinno’s Alex Weaver noted that Tigers are from India, and Harpoon IPA is one of the most popular India Pale Ales in the nation. But we are working hard to tell the Harpoon story better to people who don’t know us as well as you do. Don’t worry, we are not changing who we are, or most importantly, the beer inside the bottle, can, or keg. Over the next several weeks you’ll start to see it first in a refreshed Harpoon IPA package and a revised Harpoon logo on all of our packaging. In an email to the Friends of Harpoon email list Thursday night, co-founder and CEO Dan Kenary described the change:Īs we head into our 30th year, it’s time for our logo and our branding to evolve. Harpoon Brewery has been a staple in Boston since its founding in 1986, and is generally considered one of the forefathers of the craft brewery movement that has changed beer consumption nationwide.īut even beloved companies need to shake things up once in awhile, and Harpoon is beginning a branding update of their own, starting with an updated logo for Harpoon IPA, their flagship beer.
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